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When showing my showreel to potential clients and industry professionals, I often received feedback that it did not feel “commercial” enough. This made me think carefully about what commercial animation actually means. Does it mean including more character acting? Does it refer to the style commonly seen in advertising and motion design? Or does it…

After identifying my career goals, I have been actively working towards them over the past year. Between July and September 2025, I was fortunate to work on an animated advertisement for a medium-sized financial institution in China. The project combined live-action footage with 2D animation and used a 2D mascot character to introduce the company’s…

When thinking about my future career, I have always been certain that I want to work in animation for advertising, music videos, and VJ projects. I enjoy the way animation can interact with music, visual design, and branding, and I hope to be involved in more experimental and visually driven projects in the future. However,…

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